

Food and drink are a tried-and-true vehicle for video game promotions. You’ve likely seen COD XP boosts on the side of energy drink cans, or other high-sugar gamer supplements. Burger King’s latest run is the latest in a long-standing tradition. But there is a gap in the campaign. Both the USA and UK have been left out of this global promotion, both countries jam-packed with hungry COD players. Hungry for both cosmetics and a cheeky experience bump. And burgers, too, probably. For those marooned away from the rest of the world, a grey market of code resellers is their only recourse.