By all available metrics, GTA 6 will be a huge hit. In its launch week alone, estimates put revenue at up to $5 billion. There is a case to be made that it’s already the most popular game of all time. It’s likely the most anticipated title in gaming history.
That doesn’t mean everyone understands why it’s so huge. The Grand Theft Auto series is a little bit inaccessible to some because it’s rated M and centers on criminal activity. Plenty of people will come out and say they don’t get the hype or the love for GTA 6.
There are already some in that camp. Warhorse co-founder Martin Klima is one of them. The Kingdom Come: Deliverance developer doesn’t understand why everyone’s already bubbling with excitement for the game, but he still hopes it leads to an increase in the average game price.
Warhorse co-founder isn’t buying GTA 6 hype but hopes for an increase in price anyway
Video game prices have steadily risen over the years. With the current AI-driven RAM crisis, that is not expected to change any time soon. In the 1990s and 2000s, new video games cost $50. Eventually, that rose to an average of $60 for new games. Now, anything less than $70 is seen as a win for consumers.
GTA 6 costs $80 for the standard edition. The ultimate edition, which does have some paywalled features, is available for $100. The success of the game could possibly lead other developers or publishers to raise prices since it’s obvious that gamers will pay that much.
Warhorse Studios co-founder Martin Klíma says he personally dislikes GTA and won’t play GTA 6, yet he still praises Rockstar’s technological achievements.
— QNDZY (@QNDZYcom) October 2, 2026
However, he hopes Rockstar pricing GTA 6 at $80 paves the way for other studios to finally raise their own game prices.pic.twitter.com/kNql23mnRH
That’s the camp Martin Klima of Warhorse finds himself in. He knows it’s taboo to raise game prices and doesn’t understand why GTA 6 is so popular. Yet, that popularity could help future studios get away with raising prices.
“I am not going to be playing GTA 6 unless I’m somehow forced to. And the reason why it is so popular, it beats me. It’s something which I just fail to understand,” he said in an interview. He also added that he supports what Rockstar is doing because “it’s really good that somebody is making these games that are really technologically marvels.”
Rising costs
It’s more expensive to make games than ever, but raising prices comes off as anti-consumer and breeds community resentment. But if GTA 6 pushed the envelope and took the brunt of the frustration, Martin Klima would be fine with that.
“The last thing you can do is to increase the unit price,” the developer said. “That would help a lot, but everybody’s scared to death about it. Now, hopefully, GTA will blaze the trail, and it will allow us to increase the cost.”
It may not be the most endearing thing to admit, but Klima is honest. Being a developer in the video game industry is hard. Rising costs and layoffs have ravaged the field. Being able to charge more, which might be a byproduct of GTA 6 and its immense popularity, would, in Klima’s eyes, alleviate that.