Xbox Series X and Xbox Series S owners have threated to sell their consoles and boycott Xbox if Microsoft goes ahead and implements a controversial feature in Xbox games. In a new interview, Microsoft’s Sarah Bond suggested that Xbox has “talked” about running ads in games similar to mobile games. Bond is not the first gaming executive to talk about this, nor will she be the last. In fact, companies are patenting technologies for this as we speak. At this point, it seems inevitable, but it’s a future Xbox fans want no part of. As you would expect, Bond’s comments have been making the rounds within the Xbox community, and the reception has been very negative.